Chinese singles looking for love this Valentine’s day is getting support from a Beijing supermarket.

The “I’m Looking For You” market opened in November 2009, for the China’s unofficial “Singles Day” which is marked on the 11th of that month. Since then, the supermarket has attracted more than 1,000 clients and successfully matched more than 50 couples.

The supermarket — essentially a dating service that offers a venue where singles can meet — only charges a 20 yuan (1.88 pound) registration fee. Members list their names, ages, income and occupation, along with a picture, and this profile is available for others to view. They are also asked what they would like in a partner.

As the Tiger ushers in the new year, may 2010 be one of love and abundance for all. Have a great one!