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We create a personal space for people explore their sexual journey on an app.
2) Why do you do it?
Communication is the breakdown of most relationships and we want to help people to communicate better around difficult topics, such as sex.
3) What are some of the reactions to what you do?
People often laugh and don’t take it seriously but that is understandable as it’s the first time they have seen something like this. People like the way we embrace this by having titles such as Chief Pleasure Officer and Chief Erotic Officer.
I don’t mind as I am on a mission to help people communicate better around sex and this mission is important for everyone’s mental wellbeing and people see that instantly.
4) What do you wish people who knew about your product?
Tech takes time. Our sector is notoriously hard to raise money in. The whole team has been hustling for 2 years for next to nothing to try and help our users get the answers to their curiosities and concerns.
5) Would you consider what you do sex tech, and what is sex tech?
Yes! Sex tech is using technology to enhance people’s sexual wellbeing and we do that by answering their concerns and curiosities.
6) Do you see a trend in this industry?
Male sex toys are becoming more accepted. I see that this could easily be the next growth area (no pun intended!)
7) What makes your product unusual?
We have two apps. One is a game called SexToii which is the first app that sells sex toys. One is called Zaboo and it is the first mobile app to help people on their sexual journey
8) What are some of the unique technology you’re proud of?
We don’t categorise products invoking a reaction at every swipe on SexToii. We pull in all the best online content through top content contributors so that people can explore in a safe environment in Zaboo
9) What would it take for somebody to do what you do?
Passion, determination, persistence and you would have to be very hard skinned!
10) Anything else you like to add?
Don’t be scared to talk about sex. Be happy in yourself and be open to the right people with your desires as they won’t be fulfilled unless you express a willingness for them to be fulfilled!
Website: https://zabooapp.com
LinkedIn: https://www.linkedin.com/company/zaboo-ltd/
Twitter: @zabooapp
Disclaimer: Dr. Martha Tara Lee has neither vested interest, investment in Zaboo nor did she receive any monetary exchange or incentive in doing this interview series. Zaboo did not influence or tell Dr. Martha Tara Lee what to ask above either.
About Dr. Martha Tara Lee
Surrounded by friends who were sexually inhibited and struck by dire lack of positive conversations around sex and sexuality in Singapore, Dr. Martha Tara Lee set out to make a positive difference in embarking on her doctorate in human sexuality before launching Eros Coaching in 2009. Today, she remains dedicated to working with individuals and couples who wish to lead self-actualised and pleasure-filled lives.
She also holds certificates in counselling, coaching and sex therapy, and completed her fourth degree – a Masters in Counselling. In practice for more than seven years, she is the only certified sexuality educator by the American Association of Sexuality Educators, Counselors and Therapists (AASECT) in Singapore.
Often cited in the local media, Dr. Lee is the appointed sex expert for Men’s Health Singapore, and Men’s Health Malaysia. She was recognised as one of ‘Top 50 Inspiring Women Under 40′ by Her World in July 2010, and one of ‘Top 100 Inspiring Women’ by CozyCot in March 2011. She is the host of weekly radio show Eros Evolution on the OMTimes Radio Network. She has published three books: Love, Sex and Everything In-Between, Orgasmic Yoga and From Princess to Queen.
Martha works with individuals and couples in private coaching sessions, and conducts her own workshops. She takes prides in making sure all her workshops are also fun, educational, and sex-positive. This comes easily to her because even though she is extremely dedicated and serious about her work, she fundamentally believes that sex is meant to be fun, wonderful, amazing and sacred. As such, this serious light-heartedness has shone through again and again. For her full profile, click here. Email her here.
